When browsing Google Maps, for example, you may see “Know this place? Share the latest info” in the business profile. The second is subjective attributes these are sourced by locals or those who have an opinion on your business. not subjective) as they can be easily verified and agreed as true. These are set by the merchant and considered to be objective facts (i.e. The first type of GMB attribute is a factual attribute. In the above example, the merchant has selected that they do or do not offer ‘Dine-in’, so it is marked with an ‘X’. Supported attributes have a “✓” and unsupported attributes display an “X”.Ībove is an example showing supported and unsupported attributes.If a business is marked as ‘Temporarily Closed’ in GMB, then attributes will not be displayed.Some attributes are only available in certain countries, such as ‘ Black-Owned‘, which is only available in the US.Check out this article for a list of all GMB attributes available. One key area of improvements was in GMB attributes, which are snippets of information that quickly provide details on a business, allowing consumers to make faster decisions.Īccording to Google My Business, there are two types of attributes that a merchant can have, and they will vary based upon your GMB category. Many other companies reacted, too, but Google had a duty to respond particularly quickly due to its influence on search. It was, and it is still, amazing to see how fast Google reacted to the pandemic. We would make a suggestion and then, by the next week, changes would have been implemented. To make matters worse, it seemed like every day brought new challenges.ĭuring this time, the Google My Business (GMB) Product Experts met with GMB every week to brainstorm what could help merchants the most. Most people had no clue what to do, where to shop, what was safe, and what was not. When Covid-19 struck, everyone was surprised by the shutdown.
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Google My Business Product Expert, Steady Demand’s Ben Fisher, explains what Google My Business’ factual attributes are, how to set them, and gives an overview of the latest attributes added to GMB since Covid-19 measures were put in place.
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